Ad Remarketing is one of the great secrets of internet advertising. Have you noticed that, after visiting a certain website, that site’s ads keep showing up on other sites you visit? If you feel like you’re being followed, well, you are (sort of). This is how it works – we place ads in an advertising network that spans many, many sites. When visitors come to your site, they get a “cookie” – a piece of code in their browser – that communicates with that ad network. When they go to a site that participates in that network, your ad shows up. And all those customers keep getting reminded that they are interested in you.
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